{"product_id":"business-communications-8th-canadian-edition-by-mary-ellen-guffey-9781778415586-21d-zz-a2208","title":"Business Communications 8th Canadian Edition by Mary Ellen Guffey 9781778415586 *21d [ZZ]","description":"\u003cp\u003eProcess and Product. Paperback, Cengage\u003c\/p\u003e\n\u003cp\u003eBusiness Communication: Process and Product, Eighth Brief Canadian Edition, the most up to date and best researched text on the market, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. Students are introduced to the various recursive steps (process) in creating effective business documents (product). They are equipped with the skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. The eighth Canadian edition includes interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, Canadian case studies, and abundant use of model documents. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant.\u003c\/p\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_header is-open\" data-type=\"toggle\" data-group=\"Section Heading\"\u003e\n\u003ch2\u003eWhat's New\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_body\"\u003e\n\u003cdiv id=\"whats-new\" class=\"container-fluid prod-details__new\"\u003e\n\u003cdiv class=\"ceng-productWhatsNew\"\u003e\n\u003cul class=\"ceng-productWhatsNew_list\"\u003e\n\u003cli\u003eUpdated to include coverage of current and relevant topics such as artificial intelligence (AI) and Gen Z workers in the workplace.\u003c\/li\u003e\n\u003cli\u003eIncreased Canadian content includes updated research and statistics, new figures, more Indigenous content, and discussions of the pandemic’s lingering impact.\u003c\/li\u003e\n\u003cli\u003eNew Spotlight on Communication boxes explore relevant communication strategies and challenges at organizations across Canada.\u003c\/li\u003e\n\u003cli\u003eNew end-of-chapter activities will help students develop workplace writing, presenting, and team and social media skills.\u003c\/li\u003e\n\u003cli\u003eUpdated Employability Skills list based on the latest version from The Conference Board of Canada.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_header is-open\" data-type=\"toggle\" data-group=\"Section Heading\"\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_body\"\u003e\n\u003cdiv class=\"ceng-productFeatures\"\u003e\n\u003cul class=\"ceng-productFeatures_featureList ceng-productFeatures_featureList--columns\"\u003e\n\u003cli\u003eNew Case Connections, activities, and critical thinking questions are provided, including on the uses and ethics of AI in the classroom and the workplace.\u003c\/li\u003e\n\u003cli\u003eMindTap callouts point students to online video interviews with Canadian industry professionals to support concepts discussed in the text.\u003c\/li\u003e\n\u003cli\u003eThe 3-×-3 writing process provides students with a proven three-step strategy for developing effective communication.\u003c\/li\u003e\n\u003cli\u003eModel documents enable students to better understand strategies highlighted in the text.\u003c\/li\u003e\n\u003cli\u003eConcept Checks are featured in every chapter for each learning objective. These critical thinking questions and activities allow students to review and process information as they work through each chapter.\u003c\/li\u003e\n\u003cli\u003eSpotlight on Communication features (Canadian case studies) begin and end every chapter and create opportunities to stimulate vigorous in-class or online discussion of topics.\u003c\/li\u003e\n\u003cli\u003eFocus on soft skills provides up-to-date guidance on acceptable professional behaviour and business etiquette for today’s digital workplace.\u003c\/li\u003e\n\u003cli\u003eExtensive coverage of interview types includes online, video, and virtual interviews, ensuring that students are better prepared for entering the workforce.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43502909915195,"sku":"Q7LP7R-6330","price":98.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1778511269101T8E2AQ78LMV9CN7KYK0R.png?v=1779820532","url":"https:\/\/www.scorpiobookstore.com\/products\/business-communications-8th-canadian-edition-by-mary-ellen-guffey-9781778415586-21d-zz-a2208","provider":"Scorpio Bookstore","version":"1.0","type":"link"}