{"product_id":"global-marketing-9th-edition-by-warren-j-keegan-9780134129945-usedgood-writing-70bc1","title":"Global Marketing 9th Edition by Warren J. Keegan 9780134129945 (USED:GOOD; writing) *","description":"\u003cp\u003ePaperback, Pearson\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eFor courses in global marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan class=\"a-text-bold\"\u003eFamiliarizes Readers with Global Marketing and the Global Business Environment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMarking the 20th anniversary of this series of textbooks, this \u003cspan class=\"a-text-bold\"\u003eNinth Edition \u003c\/span\u003eof \u003cspan class=\"a-text-bold a-text-italic\"\u003eGlobal Marketing \u003c\/span\u003ebuilds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.\u003c\/p\u003e\n\u003cp\u003e Readers have consistently praised \u003cspan class=\"a-text-bold a-text-italic\"\u003eGlobal Marketing \u003c\/span\u003efor its simple, readable language and clarity. The \u003cspan class=\"a-text-bold\"\u003eNinth Edition \u003c\/span\u003ebrings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"Used","offer_id":44049386307643,"sku":"X5HCVU-6330","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/17430932578130J9XB0G6GMMG3RGZFPC3.jpg?v=1787767028","url":"https:\/\/www.scorpiobookstore.com\/products\/global-marketing-9th-edition-by-warren-j-keegan-9780134129945-usedgood-writing-70bc1","provider":"Scorpio Bookstore","version":"1.0","type":"link"}