{"product_id":"marketing-6th-canadian-edition-by-gary-armstrong-9780134711959-usedgood-minor-markings-available-for-next-day-pick-up-x5-f3d96","title":"Marketing 6th Canadian Edition by Gary Armstrong 9780134711959 (USED:GOOD; minor markings) *AVAILABLE FOR NEXT DAY PICK UP* *X5","description":"\u003cp\u003ean introduction - integrated B2B case. Paperback, Pearson\u003c\/p\u003e\n\u003cp\u003eThe sixth Canadian edition of \u003cspan class=\"a-text-bold a-text-italic\"\u003eMarketing: An Introduction\u003c\/span\u003e makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value―creating it and capturing it―drives every good marketing strategy.\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eKEY TOPICS:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMarketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling \u003cspan class=\"a-text-bold\"\u003eNEW; \u003c\/span\u003eCommunicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace \u003cspan class=\"a-text-bold\"\u003eNEW\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"Used","offer_id":44025568985147,"sku":"7P4W1P-6330","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/17873313354192UVAZ2M94L32SQ103WY6.jpg?v=1787338181","url":"https:\/\/www.scorpiobookstore.com\/products\/marketing-6th-canadian-edition-by-gary-armstrong-9780134711959-usedgood-minor-markings-available-for-next-day-pick-up-x5-f3d96","provider":"Scorpio Bookstore","version":"1.0","type":"link"}