{"product_id":"marketing-the-core-7th-edition-connect-by-roger-a-kerin-9781265771638-128b-san-zz-f959e","title":"Marketing The Core 7th Edition + Connect by Roger A. Kerin 9781265771638 *128b *SAN [ZZ]","description":"\u003cp\u003ePaperback + Connect, McGraw Hill Tags: MKTG1206 BUS6850 FASH119 MKT0018 MKTG111 MKTG19439 MKT1188\u003c\/p\u003e\n\u003cp\u003eKerin, \u003cem\u003eMarketing: The Core\u003c\/em\u003e provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the Canadian business landscape. With a reader-friendly approach and a wealth of case studies, this edition is designed to engage and educate students at both diploma and degree levels. Kerin,\u003cem\u003e Marketing: The Core\u003c\/em\u003e Canadian edition is a trusted resource for those seeking a deep understanding of marketing concepts within the unique dynamics of the Canadian marketplace.\u003c\/p\u003e\n\u003cp\u003ePART 1 Understanding Marketing\u003cbr\u003eChapter 1 Marketing Fundamentals\u003cbr\u003eChapter 2 The Marketing Environment\u003cbr\u003e\u003cbr\u003ePART 2 Understanding Markets and Their Behaviour\u003cbr\u003eChapter 3 Customer Behaviour\u003cbr\u003eChapter 4 Market Research\u003cbr\u003eChapter 5 Marketing to Organizations\u003cbr\u003eChapter 6 Segmentation, Targeting, and Positioning\u003cbr\u003e\u003cbr\u003ePART 3 Designing Marketing Strategies and Marketing Mix Elements\u003cbr\u003eChapter 7 Products and Brands\u003cbr\u003eChapter 8 New Product Development\u003cbr\u003eChapter 9 Pricing\u003cbr\u003eChapter 10 Marketing Channels and Supply Chains\u003cbr\u003eChapter 11 Retailing and Wholesaling\u003cbr\u003e\u003cbr\u003ePART 4 Focusing on New and Evolving Areas\u003cbr\u003eChapter 12 Integrated Marketing Communications-The Mix, Trends, and Industry\u003cbr\u003eChapter 13 Integrated Marketing Communications-Promotional Tools\u003cbr\u003eChapter 14 Customer Relationship Management\u003cbr\u003e\u003cbr\u003ePART 5 Putting It All Together\u003cbr\u003eChapter 15 Strategic Marketing Planning\u003cbr\u003e\u003cbr\u003eAppendix A Building an Effective Marketing Plan\u003cbr\u003eGlossary\u003cbr\u003eChapter Sources\u003cbr\u003eChapter Notes\u003cbr\u003eName Index\u003cbr\u003eCompany\/Product Index\u003cbr\u003eSubject Index\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":41870496858171,"sku":"59X4B8-6330","price":139.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1708540603598J6ITC7P9A6FUGZ5Y9HAD_063769be-13d3-4ba4-9c4b-249d232762b9.jpg?v=1786726408","url":"https:\/\/www.scorpiobookstore.com\/products\/marketing-the-core-7th-edition-connect-by-roger-a-kerin-9781265771638-128b-san-zz-f959e","provider":"Scorpio Bookstore","version":"1.0","type":"link"}