{"product_id":"pearson-etext-for-global-marketing-11th-edition-by-mark-c-green-180-days-9780135357477-digital-final-sale-d3cde","title":"Pearson eText for Global Marketing 11th Edition by Mark C. Green (180 days) 9780135357477 (DIGITAL) *FINAL SALE*","description":"\u003cp\u003eDIGITAL ACCESS CODE, Pearson CODE WILL BE EMAILED (24 - 48 hours)\u003c\/p\u003e\n\u003cp class=\"p\"\u003e\u003ccite\u003e\u003cstrong\u003eGlobal Marketing\u003c\/strong\u003e\u003c\/cite\u003e enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.\u003c\/p\u003e\n\u003cp class=\"p\"\u003eThey take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a future career in global marketing or related areas.\u003c\/p\u003e\n\u003cp class=\"p\"\u003eWith an easy-to-consume style and tone, the \u003cstrong\u003e11th Edition \u003c\/strong\u003eexplores complex shifts in global business and what they mean for marketers. New cases and coverage reflect the rapid pace of change across global economies, commerce and technologies, including social media, AI and other cutting-edge advancements.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":44201464823867,"sku":"C3H75F-6330","price":70.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/17894976376619XTF4T49XVK8YSS7ZTYB_5be56798-57aa-468e-984d-462eefb60b7e.png?v=1789497666","url":"https:\/\/www.scorpiobookstore.com\/products\/pearson-etext-for-global-marketing-11th-edition-by-mark-c-green-180-days-9780135357477-digital-final-sale-d3cde","provider":"Scorpio Bookstore","version":"1.0","type":"link"}