{"product_id":"pre-order-approx-10-14-business-days-advertising-and-promotion-an-integrated-marketing-communications-perspective-13th-edition-by-george-e-belch-and-michael-a-belch-looseleaf-9781266854668-1c2b0","title":"*PRE-ORDER, APPROX 10-14 BUSINESS DAYS* Advertising and Promotion An Integrated Marketing Communications Perspective 13th edition by George E. Belch and Michael A. Belch LOOSELEAF 9781266854668","description":"\u003cdiv class=\"accordion-item  \" data-mh-accordion-index=\"0\" data-accordion-type=\"overview\"\u003e\n\u003cdiv id=\"mh-ecomm-he-product-accordion-34496518-collapse-mh-ecomm-accordion-list-71497baaf8\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#mh-ecomm-he-product-accordion-34496518\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cdiv class=\"heproductdescription\"\u003e\n\u003cdiv class=\"mh-ecomm-product-description\"\u003e\n\u003cp class=\"fw-normal text-left    \"\u003eLooseleaf, McGraw\u003c\/p\u003e\n\u003cp id=\"mh-ecomm-text-config-446281258\" class=\"fw-normal text-left    \"\u003eToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real-world scenarios with SmartBook, Video Cases, Case Analyses, Application-based Activities and much more. This title contains Ethical, Global and Digital\/Social Media Perspectives throughout and explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Provides extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePART ONE: INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS \u003c\/strong\u003e\u003cbr\u003e1. An Introduction to Integrated Marketing Communications \u003cbr\u003e2. The Role of IMC in the Marketing Process  \u003cbr\u003e\u003cstrong\u003ePART TWO: INTEGRATED MARKETING COMMUNICATIONS PROGRAM SITUATION ANALYSIS \u003c\/strong\u003e\u003cbr\u003e3. Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations \u003cbr\u003e4. Perspectives on Consumer Behavior \u003cbr\u003e\u003cstrong\u003ePART THREE: ANALYZING THE COMMUNICATION PROCESS\u003c\/strong\u003e \u003cbr\u003e5. The Communication Process  \u003cbr\u003e6. Source, Message, and Channel Factors  \u003cbr\u003e\u003cstrong\u003ePART FOUR: OBJECTIVES AND BUDGETING FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAMS\u003c\/strong\u003e \u003cbr\u003e7. Establishing Objectives and Budgeting for the Promotional Program  \u003cbr\u003e\u003cstrong\u003ePART FIVE: DEVELOPING THE INTEGRATED MARKETING COMMUNICATIONS PROGRAM\u003c\/strong\u003e \u003cbr\u003e8. Creative Strategy: Planning and Development  \u003cbr\u003e9. Creative Strategy: Implementation and Evaluation  \u003cbr\u003e10. Media Planning and Strategy  \u003cbr\u003e11. Evaluation of Media: Television and Radio  \u003cbr\u003e12. Evaluation of Media: Magazines and Newspapers  \u003cbr\u003e13. Support Media \u003cbr\u003e14. Direct Marketing \u003cbr\u003e15. The Internet: Digital and Social Media \u003cbr\u003eChapter 16: Sales Promotion \u003cbr\u003e17. Public Relations, Publicity, and Corporate Advertising  \u003cbr\u003e\u003cstrong\u003ePART SIX: MONITORING, EVALUATION, AND CONTROL \u003c\/strong\u003e\u003cbr\u003e18. Measuring the Effectiveness of the Promotional Program  \u003cbr\u003e\u003cstrong\u003ePART SEVEN: SPECIAL TOPICS AND PERSPECTIVES \u003c\/strong\u003e\u003cbr\u003e19. International Advertising and Promotion  \u003cbr\u003e20. Regulation of Advertising and Promotion \u003cbr\u003e21. Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion  \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43560268267579,"sku":"R3LANR-6330","price":259.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1780329516460LEJPEUA1S77IXTLGKXAR_0b2ccc3a-fa29-43b9-ac98-c57f7c6cbc44.jpg?v=1780330246","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-10-14-business-days-advertising-and-promotion-an-integrated-marketing-communications-perspective-13th-edition-by-george-e-belch-and-michael-a-belch-looseleaf-9781266854668-1c2b0","provider":"Scorpio Bookstore","version":"1.0","type":"link"}