{"product_id":"pre-order-approx-4-6-business-days-marketing-plan-handbook-5th-edition-by-wood-9780133078350-zz-93c39","title":"*PRE-ORDER, APPROX 4-6 BUSINESS DAYS* Marketing Plan Handbook 5th edition by Wood 9780133078350 [ZZ]","description":"\u003cp\u003ePearson, Paperback, TAGS: BPGM305 MKTG255 \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Marketing Plan Handbook\u003c\/em\u003e\u003c\/strong\u003e is a unique resource that guides you step by step through the complete development of a realistic, customized marketing plan. By answering questions and following up on suggested data sources, you will have a head start in gathering information and analyzing alternatives.\u003c\/p\u003e\n\u003ch2\u003eBrief Contents\u003c\/h2\u003e\n\u003cdiv class=\"c-un-numbered-headers-and-contents-list__container\"\u003e\n\u003col\u003e\n\u003cli\u003eMarketing Planning: New Pace, New Possibilities\u003c\/li\u003e\n\u003cli\u003eAnalyzing the Current Situation\u003c\/li\u003e\n\u003cli\u003eUnderstanding Markets and Customers\u003c\/li\u003e\n\u003cli\u003eSegmenting, Targeting, and Positioning\u003c\/li\u003e\n\u003cli\u003ePlanning Direction, Objectives, and Marketing Support\u003c\/li\u003e\n\u003cli\u003eDeveloping Product and Brand Strategy\u003c\/li\u003e\n\u003cli\u003eDeveloping Pricing Strategy\u003c\/li\u003e\n\u003cli\u003eDeveloping Channel and Logistics Strategy\u003c\/li\u003e\n\u003cli\u003eDeveloping Marketing Communications and Influence Strategy\u003c\/li\u003e\n\u003cli\u003ePlanning Metrics and Implementation Control\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv id=\":R1b9elm:-hiddenBlock\" class=\"sc-361acbd-0 irGGmM\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"sc-361acbd-1 fpDMrn show-more isExpanded\"\u003e \u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":33690427457595,"sku":"R35JTX-6330","price":195.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1777900702077SQDZYK3CQ06RUGIQY9CJ_9b951768-10cf-446c-8419-a078800ecbf8.jpg?v=1777901157","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-4-6-business-days-marketing-plan-handbook-5th-edition-by-wood-9780133078350-zz-93c39","provider":"Scorpio Bookstore","version":"1.0","type":"link"}