{"product_id":"pre-order-approx-7-10-business-days-communication-research-2026-release-by-joann-keyton-9781266406591-zz-1c8e6","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS* Communication Research 2026 Release by Joann Keyton 9781266406591 [ZZ]","description":"\u003ch1 class=\"page-title\"\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\"\u003eAsking Questions, Finding Answers. Paperback, McGraw\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cem\u003eCommunication Research: Asking Questions, Finding Answers\u003c\/em\u003e covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43291731329083,"sku":"SXKGT4-6330","price":119.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/169971362541533Q6ZPIHQQGE0N1KE6KT_59957e5f-c442-4053-b0a4-305c9e67b323.jpg?v=1773935196","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-communication-research-2026-release-by-joann-keyton-9781266406591-zz-1c8e6","provider":"Scorpio Bookstore","version":"1.0","type":"link"}