{"product_id":"pre-order-approx-7-10-business-days-contemporary-advertising-2026-release-by-michael-f-weigold-9781266523533-zz-68cda","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS* Contemporary Advertising 2026 Release by Michael F. Weigold 9781266523533 [ZZ]","description":"\u003cp\u003ePaperback, McGraw\u003c\/p\u003e\n\u003cp\u003eContemporary Advertising provides a comprehensive and engaging solution designed to immerse students in the dynamic world of advertising and IMC by combining real-world insights, award-winning examples, and hands-on learning tools to deliver a practical, student-centered approach to mastering advertising concepts. Contemporary Advertising emphasizes the evolving landscape of digital media, consumer privacy, diversity, and inclusion, while integrating cutting-edge strategies for creative execution, media planning, and social media marketing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePair with McGraw Hill’s Connect platform for personalized reading with SmartBook, real-world practice through Application-Based Activities, and video cases, all designed to build strategic thinking skills for career readiness.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43271070744635,"sku":"ZXCZTE-6330","price":129.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/17731628332324IPC5Z05MZVRNAWBUBV6.png?v=1776096296","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-contemporary-advertising-2026-release-by-michael-f-weigold-9781266523533-zz-68cda","provider":"Scorpio Bookstore","version":"1.0","type":"link"}