{"product_id":"pre-order-approx-7-10-business-days-digital-marketing-2025-release-connect-by-raj-sachdev-pkg-9781266594892-20179","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS* Digital Marketing 2025 Release + Connect by Raj Sachdev PKG 9781266594892","description":"\u003cp\u003ePaperback + Connect, McGraw\u003c\/p\u003e\n\u003cp\u003eDigital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing”.\u003c\/p\u003e\n\u003cp\u003eRelevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation”.\u003c\/p\u003e\n\u003cp\u003eDesigned to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e1 Digital Marketing in a Digital World\u003c\/p\u003e\n\u003cp\u003e2 Creating Value through Digital Marketing Strategy\u003c\/p\u003e\n\u003cp\u003e3 Digital Consumer Behavior and Customer Relationship and Experience Management\u003c\/p\u003e\n\u003cp\u003e4 Website Marketing Strategy\u003c\/p\u003e\n\u003cp\u003e5 Search Engine Optimization (SEO) Strategy\u003c\/p\u003e\n\u003cp\u003e6 Search Engine Marketing (SEM) Strategy\u003c\/p\u003e\n\u003cp\u003e7 Email Marketing Strategy\u003c\/p\u003e\n\u003cp\u003e8 Social Media and Community Marketing Strategy\u003c\/p\u003e\n\u003cp\u003e9 Mobile Marketing Strategy\u003c\/p\u003e\n\u003cp\u003e10 Digital Brand, Trust, and Reputation Management Strategy\u003c\/p\u003e\n\u003cp\u003e11 Digital Marketing Legal, Ethical, Privacy, and Security Considerations\u003c\/p\u003e\n\u003cp\u003e12 Trends and the Future of Digital Marketing\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43752159346747,"sku":"6AF8TJ-6330","price":149.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1773159440778CIMQFJ06NCTXZG9YQF55.png?v=1783349813","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-digital-marketing-2025-release-connect-by-raj-sachdev-pkg-9781266594892-20179","provider":"Scorpio Bookstore","version":"1.0","type":"link"}