{"product_id":"pre-order-approx-7-10-business-days-growth-engineering-by-rita-okonkwo-9781394378463-zz-4a35a","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS* Growth Engineering by Rita Okonkwo 9781394378463 [ZZ]","description":"\u003cp\u003eHow to Build Systems That Drive Product Success in an AI-Driven World. Paperback, Wiley\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: arial; font-size: small;\"\u003e\u003cstrong\u003eBuild software that users actually use with proven growth-oriented software development strategies\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World,\u003c\/em\u003e experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices.\u003c\/p\u003e\n\u003cp\u003eYou'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration.\u003c\/p\u003e\n\u003cp\u003eYou'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside the book:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy growth engineering matters and how engineers can get directly involved in it\u003c\/li\u003e\n\u003cli\u003eExperimentation strategies, including controlled rollouts and effective A\/B testing techniques\u003c\/li\u003e\n\u003cli\u003eHow to build scalable data pipelines and integrate real-time analytics\u003c\/li\u003e\n\u003cli\u003eWays to create a growth-first engineering culture, generating faster iterations without sacrificing quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: arial; font-size: small;\"\u003ePerfect for software engineers, product managers, and developers interested in building products that users love, \u003cem\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World\u003c\/em\u003e is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.\u003c\/span\u003e\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43549159620667,"sku":"QAUPYV-6330","price":86.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1779810352263DI64E66YETH5GBXRRJJE.jpg?v=1779810441","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-growth-engineering-by-rita-okonkwo-9781394378463-zz-4a35a","provider":"Scorpio Bookstore","version":"1.0","type":"link"}