{"product_id":"pre-order-approx-7-10-business-days-marketing-research-essentials-2nd-edition-by-carl-mcdaniel-looseleaf-9781118823002-zz-28920","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS* Marketing Research Essentials 2nd Edition by Carl McDaniel LOOSELEAF 9781118823002 [ZZ]","description":"\u003cp\u003eLooseleaf, Wiley TAGS: MRK455 (PAPERBACK ISBN: 9781118043172)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn accessible text offering a relevant approach to understanding and practicing marketing research\u003c\/strong\u003e The second Canadian edition of \u003cem\u003eMarketing Research Essentials\u003c\/em\u003e is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":41887547457595,"sku":"HWC6EF-6330","price":124.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1759507692724IUTIDJSR9UB9WAUNI9XA_c556cb5d-4c34-4bef-b6d7-573299c0dcef.jpg?v=1791989969","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-marketing-research-essentials-2nd-edition-by-carl-mcdaniel-looseleaf-9781118823002-zz-28920","provider":"Scorpio Bookstore","version":"1.0","type":"link"}