{"product_id":"pre-order-approx-7-10-business-days-print-on-demand-kellogg-on-branding-by-tybout-9780471690160-zz-33e29","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS, print-on-demand* Kellogg on Branding by Tybout 9780471690160 [ZZ]","description":"\u003cp\u003ethe marketing faculty of the Kellogg School of Management. Hardcover, Wiley TAGS: MKTG717\u003c\/p\u003e\n\u003cp\u003eThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe latest thinking on key branding concepts, including brand positioning and design\u003c\/li\u003e\n\u003cli\u003eStrategies for launching new brands, leveraging existing brands, and managing a brand portfolio\u003c\/li\u003e\n\u003cli\u003eTechniques for building a brand-centered organization\u003c\/li\u003e\n\u003cli\u003eInsights from senior managers who have fought branding battles and won\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":41923340042299,"sku":"PPJ6YP-6330","price":40.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1759505160036CUQJ2CUUG3KG2I47GI14_a90b5c39-0453-4ced-8ed2-9501111a8479.jpg?v=1791997284","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-print-on-demand-kellogg-on-branding-by-tybout-9780471690160-zz-33e29","provider":"Scorpio Bookstore","version":"1.0","type":"link"}