{"product_id":"pre-order-approx-7-10-business-days-print-on-demand-the-financial-services-marketing-handbook-2nd-edition-by-evelyn-ehrlich-9781118065716-zz-09c08","title":"*PRE-ORDER, APPROX 7-10 BUSINESS DAYS, print-on-demand* The Financial Services Marketing Handbook 2nd edition by Evelyn Ehrlich 9781118065716 [ZZ]","description":"\u003cp\u003eHardcover, Wiley TAGS: FINA343\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Financial Marketing Services Handbook, Second Edition\u003c\/em\u003e gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. \u003cem\u003eThe FSM Handbook\u003c\/em\u003e guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.\u003c\/p\u003e\n\u003cp\u003eProviding invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions-segmentation, positioning, brand building, situational analyses, and tactical planning-as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox-from advertising and public relations to social media and mobile marketing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiscusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales\u003c\/li\u003e\n\u003cli\u003ePacked with new information on landing pages, email success factors, and smartphone apps\u003c\/li\u003e\n\u003cli\u003eDemonstrates how behavioral economics affect marketing strategy\u003c\/li\u003e\n\u003cli\u003eCase studies and charts are fully revised and updated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and \u003cem\u003eThe Financial Services Marketing Handbook, Second Edition\u003c\/em\u003e gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":41236065910843,"sku":"S97ADN-6330","price":93.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1759504443517LBJEY7VM6SQ87S0QPGIA.jpg?v=1793648106","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-10-business-days-print-on-demand-the-financial-services-marketing-handbook-2nd-edition-by-evelyn-ehrlich-9781118065716-zz-09c08","provider":"Scorpio Bookstore","version":"1.0","type":"link"}