{"product_id":"pre-order-approx-7-14-business-days-made-on-demand-marketing-metrics-4th-edition-by-neil-bendle-9780136717133-zz-a3f63","title":"*PRE-ORDER, APPROX 7-14 BUSINESS DAYS, made-on-demand* Marketing Metrics 4th edition by Neil Bendle 9780136717133 [ZZ]","description":"\u003cp\u003ePaperback, Pearson TAGS: MRK519 MKTG-1055 MKTG5300 (3E ISBN 9780134085968)\u003c\/p\u003e\n\u003cp\u003eCovers the full spectrum of marketing metrics: pros, cons, nuances, and applications\u003cbr\u003eShows how to choose the right metrics for every challenge, and translate numbers into actionable management insight\u003cbr\u003eAdds extensive new coverage of sponsorship and omnichannel metrics, MASB advances in measurement discipline, global brand evaluation, and more\u003cbr\u003eIncludes new sections on the interfaces between financial markets, accounting, and marketing metrics – for marketers who are involved in C-suite decisions, or aspire to be\u003cbr\u003eHelps you quantify the profitability of products, customers, channels, marketing initiatives, and more\u003c\/p\u003e\n\u003cp\u003eChapter 1: Introduction\u003cbr\u003eChapter 2: Share of Hearts, Minds, and Markets\u003cbr\u003eChapter 3: Margins and Profits\u003cbr\u003eChapter 4: Product and Portfolio Management\u003cbr\u003eChapter 5: Customer Profitability\u003cbr\u003eChapter 6: Sales Force Management\u003cbr\u003eChapter 7: Channel Management\u003cbr\u003eChapter 8: Pricing Strategy\u003cbr\u003eChapter 9: Promotion\u003cbr\u003eChapter 10: Advertising and Sponsorship Metrics\u003cbr\u003eChapter 11: Online, Email, and Mobile Metrics\u003cbr\u003eChapter 12: Marketing and Finance\u003cbr\u003eChapter 13: The Marketing Metrics X-Ray and Testing\u003cbr\u003eChapter 14: System of Metrics\u003cbr\u003eBibliography\u003c\/p\u003e\n\u003cp\u003eThis 4th Edition’s extensive updates include:\u003cbr\u003eEvaluating the value of sponsorships — a topic that is critically important but has been fiendishly difficult\u003cbr\u003eAccurately measuring the value of omnichannel marketing investments when multiple channels may influence the same purchase\u003cbr\u003eImportant new metrics including Return on Advertising Spend\u003cbr\u003eNew sections on interfaces between financial markets, accounting, and marketing metrics for marketers who intend to make or influence C-suite decisions\u003cbr\u003eProgress towards creating more discipline in marketing measurement, including work by the Marketing Accountability Standards Board (MASB)\u003cbr\u003eISO global standards for brand evaluation\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":39946135568443,"sku":"LXVURJ-6330","price":59.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1744738627752EZ6AFEQ0PLFUPUNF70XV.jpg?v=1777648837","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-14-business-days-made-on-demand-marketing-metrics-4th-edition-by-neil-bendle-9780136717133-zz-a3f63","provider":"Scorpio Bookstore","version":"1.0","type":"link"}