{"product_id":"pre-order-approx-7-14-business-days-made-on-demand-marketing-research-7th-edition-by-malhotra-9780134734842-zz-ed1f8","title":"*PRE-ORDER, APPROX 7-14 BUSINESS DAYS, made-on-demand* Marketing Research 7th edition by Malhotra 9780134734842 [ZZ]","description":"\u003cp\u003eAn Applied Orientation. Hardcover, Pearson\u003c\/p\u003e\n\u003cdiv id=\"product-detail-tab\"\u003e\n\u003cdiv class=\"blueTabs\"\u003e\n\u003cdiv class=\"js-tabs tabs-responsive\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"tabbody\"\u003e\n\u003cdiv class=\"container-lg\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6 col-lg-12\"\u003e\n\u003cdiv class=\"tab-container\"\u003e\n\u003cdiv class=\"tab-details\"\u003e\n\u003ch3\u003eHallmark features of this title\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands-on exercises\u003c\/strong\u003e have students act out the research concepts discussed in the chapter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScenarios\u003c\/strong\u003e present a real-life marketing situation and ask students to assume the role of a consultant and recommend appropriate marketing research and management decisions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnd-of-Chapter Review Questions and Exercises, Applied Problems, and Group Discussions\u003c\/strong\u003e embody the principles of critical thinking and help students learn and apply concepts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVignettes featuring real companies\u003c\/strong\u003e profile a wide range of businesses, making the material relevant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA real-life project\u003c\/strong\u003e covers all aspects of marketing research and is used as a running example throughout the text.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional data analysis procedures\u003c\/strong\u003e are illustrated with respect to Excel, Minitab, etc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"product-detail-tab\"\u003e\n\u003cdiv class=\"blueTabs\"\u003e\n\u003cdiv class=\"js-tabs tabs-responsive\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"tabbody\"\u003e\n\u003cdiv class=\"container-lg\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6 col-lg-12\"\u003e\n\u003cdiv class=\"tab-container\"\u003e\n\u003cdiv class=\"tab-details\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW: Running Case on Dell\u003c\/strong\u003e helps students see the links between chapters and traces the entire marketing research process throughout the text.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW and UPDATED: Comprehensive Cases\u003c\/strong\u003e with real questionnaires and data let students see concepts in practice in the real world.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW: Special Sections on SPSS and SAS files\u003c\/strong\u003e help students utilize input data sets that appear in internet and computer exercises.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW: SAS steps\u003c\/strong\u003e provide students with easy application to the SAS Enterprise Guide, the user interface for \u003cstrong\u003eSAS OnDemand for Academics\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW: Marketing Research and Social Media boxes\u003c\/strong\u003e promote group discussion about this vital domain that complements traditional marketing research.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW: Integration of Mobile Marketing Research\u003c\/strong\u003e allows students to further analyze this pervasive field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"yCmsContentSlot productDetailsPageSectionCrossSelling\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"yCmsContentSlot productDetailsPageSectionUpSelling\"\u003e \u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":41053422780475,"sku":"QBZW6G-6330","price":265.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1751906166111LQXD5YWE0WUX61PSMZ4F_d898b52f-9930-42b2-8501-4d21ece2e263.jpg?v=1784647147","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-14-business-days-made-on-demand-marketing-research-7th-edition-by-malhotra-9780134734842-zz-ed1f8","provider":"Scorpio Bookstore","version":"1.0","type":"link"}