{"product_id":"pre-order-approx-7-14-business-days-print-on-demand-persuasion-8th-edition-by-robert-h-gass-9781032819716-special-pricing-final-sale-zz-7409e","title":"*PRE-ORDER, APPROX 7-14 BUSINESS DAYS, print-on-demand* Persuasion 8th Edition by Robert H. Gass 9781032819716 *SPECIAL PRICING, FINAL SALE* [ZZ]","description":"\u003cp\u003eSocial Influence and Compliance Gaining. Paperback, Routledge\u003c\/p\u003e\n\u003cp\u003eThe eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.\u003c\/p\u003e\n\u003cp\u003eIn addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications.\u003c\/p\u003e\n\u003cp\u003ePresenting empirical research in a reader-friendly and accessible style, this is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.\u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43628341755963,"sku":"VD66WH-6330","price":179.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/17812728622124VLMXK6ITP5UX0P9FGZ7.jpg?v=1781273017","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-approx-7-14-business-days-print-on-demand-persuasion-8th-edition-by-robert-h-gass-9781032819716-special-pricing-final-sale-zz-7409e","provider":"Scorpio Bookstore","version":"1.0","type":"link"}