{"product_id":"pre-order-pending-restock-advertising-and-marketing-law-in-canada-6th-edition-by-pritchard-9780433502395-zz-332a6","title":"*PRE-ORDER, PENDING RESTOCK* Advertising and Marketing Law in Canada 6th Edition by Pritchard 9780433502395 [ZZ]","description":"\u003cp\u003ePaperback, LexisNexis, TAGS: MKTG4010 Humber Lakeshore\u003c\/p\u003e\n\u003cp\u003eThis new edition covers the latest hot topics in advertising and marketing law in Canada. With this guide as your reference, you can advise your clients and colleagues knowing that you have the “do’s and don’ts” at your fingertips.\u003c\/p\u003e\n\u003cp\u003eFirst published in 2004 and now in its sixth edition, \u003cem\u003eAdvertising and Marketing Law in Canada\u003c\/em\u003e has become the \"go-to\" legal reference for advertising and marketing professionals. Each edition captures the latest changes to the law and discusses the pitfalls of common advertising and marketing practices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003eWritten in plain language by an experienced and creative team of advertising lawyers, this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003eAn explanation of the applicable legislation and regulatory codes for all provinces, territories and federally regulated sectors\u003c\/li\u003e\n\u003cli\u003eA review of the most popular marketing channels and techniques so you can evaluate possible strategies and tactics\u003c\/li\u003e\n\u003cli\u003eA discussion of common problem areas and potential risks so you can understand the limits associated with promoting certain products and services\u003c\/li\u003e\n\u003cli\u003eA wide range of real life examples to illustrate the practical aspects of both good and bad advertising\u003c\/li\u003e\n\u003cli\u003eHelpful day-to-day aids such as customizable checklists, lists of DOs and DON'Ts and descriptions of best practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe 6th Edition discusses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003eInfluencers and social media\u003c\/li\u003e\n\u003cli\u003eNew food marketing restrictions to address child obesity issues\u003c\/li\u003e\n\u003cli\u003eAnticipated legislative changes pertaining to advertising to children\u003c\/li\u003e\n\u003cli\u003eOnline behavioural advertising\u003c\/li\u003e\n\u003cli\u003eFederal and provincial rules for packaging, labelling and advertising cannabis products\u003c\/li\u003e\n\u003cli\u003eChanges to food advertising laws arising from the recently introduced \u003cem\u003eSafe Food for Canadians Act \u003c\/em\u003eand Regulations\u003c\/li\u003e\n\u003cli\u003eAdvertising practices on social media platforms like Facebook that raise privacy concerns\u003c\/li\u003e\n\u003cli\u003eSecurity and information retention issues\u003c\/li\u003e\n\u003cli\u003eChanges to telemarketing laws\u003c\/li\u003e\n\u003cli\u003eThe revised Ad Standards’ Advertising Dispute Procedure 2019\u003c\/li\u003e\n\u003cli\u003eQuebec loyalty programs\u003c\/li\u003e\n\u003cli\u003eand more!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Read This Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising lawyers\u003c\/strong\u003e who want to provide their clients with up-to-date, practical advice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn-house counsel\u003c\/strong\u003e who want to ensure they have the information they need to properly advise their companies about marketing and advertising programs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessionals at ad agencies and marketing firms\u003c\/strong\u003e who need to understand the legislative parameters that govern their clients' advertising campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising and Marketing program students\u003c\/strong\u003e who need a plain language reference to have the basic understanding of the very complex compliance framework for the many industries advertising and marketing laws apply to\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43231246909499,"sku":"XHPXY5-6330","price":184.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1743007868245HFVXBY8658D0JDG8Q1DW_c342ff01-4922-4ef4-8210-a08d909af8a0.jpg?v=1789659045","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-pending-restock-advertising-and-marketing-law-in-canada-6th-edition-by-pritchard-9780433502395-zz-332a6","provider":"Scorpio Bookstore","version":"1.0","type":"link"}