{"product_id":"pre-order-pending-restock-essentials-of-marketing-analytics-2024-release-connect-by-joseph-f-hair-pkg-9781264721535-02059","title":"*PRE-ORDER, PENDING RESTOCK* Essentials of Marketing Analytics 2024 Release +Connect by Joseph F. Hair PKG 9781264721535","description":"\u003cp\u003ePaperback + Connect, McGraw TAGS: \u003cspan data-sheets-root=\"1\"\u003eMKTG207\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe starting point in learning marketing analytics is to understand the marketing problem.? The second is asking the right business question.? The data will help you tell the story.?? \u003cbr\u003e \u003cbr\u003eWe live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.? The era of Big Data has \u003cem\u003eliterally \u003c\/em\u003ebrought about huge amounts of data to review, analyze and solve.? Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.? \u003cem\u003eEssentials of Marketing Analytics \u003c\/em\u003ecovers both in a comprehensive, readable and flexible manner.? \u003cbr\u003e \u003cbr\u003eCoverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.? Supported by a robust student and learning package via McGraw Hill Connect, \u003cem\u003eEssentials of Marketing Analytics\u003c\/em\u003e is the most comprehensive, current, adaptable product on the market! \u003c\/p\u003e\n\u003cp\u003ePART 1: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT \u003cbr\u003e 1 Introduction to Marketing Analytics \u003cbr\u003e 2 Data Management\u003cbr\u003e\u003cbr\u003ePART 2: EXPLORING AND VISUALIZING DATA PATTERNS \u003cbr\u003e 3 Exploratory Data Analysis Using Cognitive Analytics \u003cbr\u003e 4 Data Visualization \u003cbr\u003e\u003cbr\u003ePART 3: ANALYTICAL METHODS FOR SUPERVISED LEARNING \u003cbr\u003e 5 Regression Analysis \u003cbr\u003e 6 Neural Networks \u003cbr\u003e 7 Automated Machine Learning\u003cbr\u003e\u003cbr\u003ePART 4: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING \u003cbr\u003e 8 Cluster Analysis \u003cbr\u003e 9 Market Basket Analysis \u003cbr\u003e\u003cbr\u003ePART 5: EMERGING ANALYTICAL APPROACHES \u003cbr\u003e 10 Natural Language Processing \u003cbr\u003e 11 Social Network Analysis \u003cbr\u003e 12 Fundamentals of Digital Marketing Analytics \u003c\/p\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":43970285633595,"sku":"UJ6TYT-6330","price":139.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/1786560732626G0VJFDAXHDXG3HSVB0HC.jpg?v=1786560798","url":"https:\/\/www.scorpiobookstore.com\/products\/pre-order-pending-restock-essentials-of-marketing-analytics-2024-release-connect-by-joseph-f-hair-pkg-9781264721535-02059","provider":"Scorpio Bookstore","version":"1.0","type":"link"}