{"product_id":"sell-4th-canadian-edition-by-thomas-n-ingram-9781778415562-20b-zz-b808c","title":"SELL 4th Canadian Edition by Thomas N. Ingram 9781778415562 *20b [ZZ]","description":"\u003cp\u003ePaperback, Cengage\u003c\/p\u003e\n\u003cp\u003eSELL 4Ce, developed through a ’student-tested, faculty-approved' process, offer an engaging and accessible resource for today’s diverse learners. This comprehensive tool covers contemporary professional selling in an interesting and challenging way, Including relational consultative selling and a modern, customer-involved relationship process. Emphasizing trust-based selling, it reflects the authors’ extensive experience as leading sales educators, managers, trainers and consultants with major corporations. ​\u003c\/p\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_header is-open\" data-type=\"toggle\" data-group=\"Section Heading\"\u003e\n\u003ch2\u003eWhat's New\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_body\"\u003e\n\u003cdiv id=\"whats-new\" class=\"container-fluid prod-details__new\"\u003e\n\u003cdiv class=\"ceng-productWhatsNew\"\u003e\n\u003cul class=\"ceng-productWhatsNew_list\"\u003e\n\u003cli\u003e​Technology and Virtual Selling: This edition emphasizes incorporating technology and virtual selling into the sales process. It includes new features and discussions on CRM systems, AI in sales and virtual selling, highlighting how salespeople use technology for tasks like lead generation.\u003c\/li\u003e\n\u003cli\u003e​Updated Content: The content now reflects current sales trends and practices, with new key terms like \"virtual selling\" and \"insight selling\". Updates include sections on the customer experience and buying process, plus new discussions on social media, virtual selling tools and internet-based customer relationship management software.\u003c\/li\u003e\n\u003cli\u003e​Practical Application: New and updated end-of-chapter cases and role plays have been added, providing students with more opportunities to apply what they've learned in practical scenarios.\u003c\/li\u003e\n\u003cli\u003e​Sales Skills Development: New features have been added to help students develop their sales skills, including tips for conducting virtual sales calls, planning sales dialogues and using stories to communicate effectively.\u003c\/li\u003e\n\u003cli\u003e​​The new SELL 4Ce edition has been updated to be more inclusive, with language throughout the resource reflecting this commitment. Additionally, 80 percent of the images have been updated and the design streamlined, enhancing the accessibility and engagement of the material for a diverse range of learners.​\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_header is-open\" data-type=\"toggle\" data-group=\"Section Heading\"\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ceng-productCollapsibleSection_body\"\u003e\n\u003cdiv class=\"ceng-productFeatures\"\u003e\n\u003cul class=\"ceng-productFeatures_featureList ceng-productFeatures_featureList--columns\"\u003e\n\u003cli\u003e​​Continuing Case provides further experience applying sales knowledge within a sustained, company-focused example.​\u003c\/li\u003e\n\u003cli\u003e​ Chapter Review summarizes key chapter concepts and definitions.\u003c\/li\u003e\n\u003cli\u003e​End-of-chapter Role Plays encourage students to inhabit a range of sales situations and develop interpersonal skills.\u003c\/li\u003e\n\u003cli\u003e​End-of-chapter Cases help students to apply chapter concepts in practical business examples.\u003c\/li\u003e\n\u003cli\u003e​An Ethical Dilemma boxes guides students to think carefully about moral concerns and best practices when making sales decisions.\u003c\/li\u003e\n\u003cli\u003e​​Additional end-of-chapter Integrative Cases, which focus on current, Canadian topics, allowing students to exercise their sales knowledge in real-life examples.​\u003c\/li\u003e\n\u003cli\u003e​Every Business Sells boxes highlight sales professionals from diverse Canadian companies to demonstrate how they rely on sales skills for success.\u003c\/li\u003e\n\u003cli\u003e​Selling in Action boxes feature tips and practical considerations to improve sales skills, delivered through industry professional advice.\u003c\/li\u003e\n\u003cli\u003e​Technology in Sales boxes describe current innovations that are evolving sales practices and provide instruction on how to best incorporate them.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Scorpio Bookstore","offers":[{"title":"New","offer_id":42155555389499,"sku":"QX3BY9-6330","price":96.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0369\/1895\/1995\/files\/17455068328292ZL2AIWQVNSSVF1UTPRD.jpg?v=1778527451","url":"https:\/\/www.scorpiobookstore.com\/products\/sell-4th-canadian-edition-by-thomas-n-ingram-9781778415562-20b-zz-b808c","provider":"Scorpio Bookstore","version":"1.0","type":"link"}