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Paperback, Cengage
Introduce the issues impacting today's current, fast-shifting business environment and highlight the principles behind management success with Daft/Marcic's "Understanding Management," 13th Edition. Classic management principles integrate with leading-edge management ideas and solutions to prepare managers to face more demands than ever before to cope with the turbulence of recent events. Students study management best practices as they examine how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. Updated examples, revised features and exercises deepen understanding and help students refine personal management abilities. MindTap digital resources help students seize business opportunities and lead change.
What's New
- GENERATIVE AI: Although Gen AI has had a supercharged impact on augmenting human workers, especially white-collar workers, changing the very nature of work from top to bottom of companies. McKinsey & Co. reported that Gen AI could automate up to 70% of business activities over the next decade. Th text explains this topic in chapters 1, 5, 8 and 9, along with examples from creative applications, Ally Financial, a Wall Street Journal business proposal test, Wall Street firms and a Wharton School test pitting Gen AI against MBA student teams.
- REMOTE AND HYBRID WORK: The second giant impact on current management practice is remote and hybrid work arrangements that are becoming permanent fixtures in the corporate world after the COVID-19 pandemic. Managers struggle to find ways to integrate hybrid and remote workers with in-office employees, requiring new skills to manage a virtual team effectively via digital apps like Zoom or Microsoft Teams. New models of virtual leadership and technology, additional concepts, techniques, and examples are provided in chapters 1, 7, 10, 11, 14 and 15.
- NEW CONCEPTS: New concepts include the qualities of 250 best-managed companies, AI and machine learning, Bain’s Newest Tools & Trends, toxic corporate culture, reshoring, liability of foreignness, entrepreneurship, gen AI, decision intuition, silo mentality, open innovation platforms, skills-based hiring, Supreme Court rulings, hiring via social media, pushback on DEI initiatives, new model of remote leadership, rewarding effort rather than outcomes, Navy SEAL communication 55-38-7 rule, algorithmic control with remote work, psychological safety and zero defects quality standard.
- NEW EXAMPLES: Hundreds of examples from business, government and nonprofit organizations are provided throughout the textbook to show students how management concepts are applied in real organizations. The organizations include Google, Swedish Bank, Amazon, Ally Financial, Apple, Costco, Panera Bread, Pfizer, Hallmark, Walmart, IKEA, Cigna, Taulia, Microsoft, Michelin, TikTok and Procter & Gamble, among dozens and dozens of other organizations.
Features
- IN-TEXT EXAMPLES ILLUSTRATE FORWARD-THINKING BUSINESSES: Contemporary examples depict large, small and international companies, including powerhouses, such as Ford, Southwest Airlines, Waze, Farmer’s Insurance, Coca-Cola, Meta and smaller firms such as Urban Roots, Elevate Packaging, Overlook Bicycles and Tandem Bakery & Cafe. Examples address current issues and management challenges created by COVID-19. The streamlined text focuses on key management topics, placing material covered in other courses, such as operations or productivity, in an appendix.
- CREATING A GREENER WORLD FEATURE EXAMINES HOW COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET: The Greener World features highlight familiar companies. Students review how Coca-Cola's World Without Waste goals introduced 100% recycled PET bottles and implement consumer recycling initiatives; how IKEA is tackling carbon emissions by addressing fossil-fuel-based glue in its flat-pack furniture products; how Anheuser-Busch InBev's water conservation efforts reduce water consumption from 3.1 to 2.64 units per output unit and implement water management plans.
- UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING: The Manager's Self-Test and Cup of Excellence are two of students' favorite features that appear in every chapter of this edition. Current Cup of Excellence features highlight stories of successful food entrepreneurs who have overcome numerous obstacles on their road to success.
- MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS: Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn cookie-cutter students into cutting-edge thinkers. Transform apathy into engagement and memorizers into higher-level critical-thinking managers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve decision-making skills, while allowing you to measure skills and outcomes with ease.