Leading & Collaborating in a Competitive World. Paperback, McGraw

Management: Leading and Collaborating in a Competitive World is written from the perspective of a current manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. Throughout the text, the authors remind students that these performance dimensions offer value to customers and competitive advantage to you and your organization. This bottom line, results-oriented approach is a unique hallmark of the text. Leadership is also a vital theme and includes working collaboratively toward outstanding results. The authors' mission is to inform, instruct, and inspire students to be both a thinker and a doer.