*PRE-ORDER, APPROX 7-14 BUSINESS DAYS, made-on-demand* Marketing Metrics 4th edition by Neil Bendle 9780136717133 [ZZ]

Paperback, Pearson TAGS: MRK519 MKTG-1055 MKTG5300 (3E ISBN 9780134085968)

Covers the full spectrum of marketing metrics: pros, cons, nuances, and applications
Shows how to choose the right metrics for every challenge, and translate numbers into actionable management insight
Adds extensive new coverage of sponsorship and omnichannel metrics, MASB advances in measurement discipline, global brand evaluation, and more
Includes new sections on the interfaces between financial markets, accounting, and marketing metrics – for marketers who are involved in C-suite decisions, or aspire to be
Helps you quantify the profitability of products, customers, channels, marketing initiatives, and more

Chapter 1: Introduction
Chapter 2: Share of Hearts, Minds, and Markets
Chapter 3: Margins and Profits
Chapter 4: Product and Portfolio Management
Chapter 5: Customer Profitability
Chapter 6: Sales Force Management
Chapter 7: Channel Management
Chapter 8: Pricing Strategy
Chapter 9: Promotion
Chapter 10: Advertising and Sponsorship Metrics
Chapter 11: Online, Email, and Mobile Metrics
Chapter 12: Marketing and Finance
Chapter 13: The Marketing Metrics X-Ray and Testing
Chapter 14: System of Metrics
Bibliography

This 4th Edition’s extensive updates include:
Evaluating the value of sponsorships — a topic that is critically important but has been fiendishly difficult
Accurately measuring the value of omnichannel marketing investments when multiple channels may influence the same purchase
Important new metrics including Return on Advertising Spend
New sections on interfaces between financial markets, accounting, and marketing metrics for marketers who intend to make or influence C-suite decisions
Progress towards creating more discipline in marketing measurement, including work by the Marketing Accountability Standards Board (MASB)
ISO global standards for brand evaluation