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Pearson eText for Management Information Systems 18th edition by Laudon (180Days) 9780138344108

Pearson eText for Management Information Systems 18th edition by Laudon (180Days) 9780138344108

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DIGITAL ACCESS CODE, Pearson CODE WILL BE EMAILED (24 - 48 hours) TAGS: BISM201

  • Case studies of real-world companies, 3 per chapter, provide active learning exercises that explore how companies use IS.
  • MIS Decision Simulations enable students to role-play making decisions made by various IS roles.
  • Collaboration and teamwork projects help learners prep for remote work.
  • Hands-on MIS projects in each chapter yield opportunities to practice management decision-making, skills for online businesses and software use (Tableau, Microsoft® Excel, Access or web tools).

Real-world applications

  • Study questions help students focus on learning objectives. A review summary and questions assess mastery of objectives.
  • A Career Opportunities section in each chapter offers an entry-level job description, related interview questions and tips.

 

New and updated features of this title

  • NEW: End of chapter Hands-On Tableau projects enable students to practice using Tableau in real-world settings, which enhances decision making and boosts mastery.
  • NEW: Detailed coverage of artificial intelligence (AI) integrated throughout the text brings students up to speed on this important topic. A thoroughly revised Chapter 11 focuses solely on AI, including new and expanded coverage of machine learning, neural networks, generative AI and more.
  • NEW: The 18th Edition offers updated coverage of how information systems promote companies’ sustainability goals. Case studies on sustainability appear in Chapters 2, 3, 5, 6 and 9.
  • UPDATED: Additional coverage of cloud computing throughout the text emphasizes its importance. Topics include types of cloud services, issues related to cloud security, cloud-based AI and more.
  • UPDATED: Coverage of data analytics has been expanded with the addition of Tableau projects in Chapters 2, 3, 6 and 12.
  • UPDATED: Coverage of other key topics, including Internet of Things (IoT), big data and business intelligence, appears throughout the text and in the case studies.

 

Part 1. Organizations, Management and the Networked Enterprise

  1. Information Systems in Global Business Today
  2. Global E-Business and Collaboration
  3. Information Systems, Organizations and Strategy
  4. Ethical and Social Issues in Information Systems

Part 2. Information Technology Infrastructure

  1. IT Infrastructure and Emerging Technologies
  2. Foundations of Business Intelligence: Databases and Information Management
  3. Telecommunications, the Internet and Wireless Technology
  4. Securing Information Systems

Part 3. Key System Applications for the Digital Age

  1. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  2. E-commerce: Digital Markets, Digital Goods
  3. Artificial Intelligence
  4. Enhancing Decision Making with Data Analytics and Business Intelligence

Part 4. Building and Managing Systems

  1. Building Information Systems
  2. Making the Business Case for Information Systems and Managing Projects
  3. Managing Global Information Systems

 

 
 

 

 
 

 

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