*PRE-ORDER, APPROX 7-14 BUSINESS DAYS, made-on-demand* Marketing Research 7th edition by Malhotra 9780134734842 [ZZ]

Hallmark features of this title

• Hands-on exercises have students act out the research concepts discussed in the chapter.
• Scenarios present a real-life marketing situation and ask students to assume the role of a consultant and recommend appropriate marketing research and management decisions.
• End-of-Chapter Review Questions and Exercises, Applied Problems, and Group Discussions embody the principles of critical thinking and help students learn and apply concepts.
• Vignettes featuring real companies profile a wide range of businesses, making the material relevant.
• A real-life project covers all aspects of marketing research and is used as a running example throughout the text.
• Additional data analysis procedures are illustrated with respect to Excel, Minitab, etc.

• NEW: Running Case on Dell helps students see the links between chapters and traces the entire marketing research process throughout the text.
• NEW and UPDATED: Comprehensive Cases with real questionnaires and data let students see concepts in practice in the real world.
• NEW: Special Sections on SPSS and SAS files help students utilize input data sets that appear in internet and computer exercises.
• NEW: SAS steps provide students with easy application to the SAS Enterprise Guide, the user interface for SAS OnDemand for Academics.
• NEW: Marketing Research and Social Media boxes promote group discussion about this vital domain that complements traditional marketing research.
• NEW: Integration of Mobile Marketing Research allows students to further analyze this pervasive field.