Hardcover, Pearson TAGS: MKTG1112
Hallmark features of this title
- Real examples help students learn the fundamental concepts of sampling distributions, confidence intervals, and significance tests.
- Low technical level in first 9 chapters makes the text accessible to undergraduates.
- Integration of descriptive and inferential statistics features appear from an early point in the text.
- Strong emphasis on regression topics outlines special cases of a generalized linear model, supported by a wide variety of regression models (such as linear regression, ANOVA, logistic, and regression).
- Descriptive statistics chapter gives students early exposure to contingency tables, regression, concepts of association, and response and explanatory variables.
- Relative frequency concept is introduced in chapter 4 and briefly summarizes 3 basic probability rules occasionally applied in the text.
New and updated features of this title
- Greater integration of statistical software: Software output shown now uses R and Stata instead of only SAS and SPSS. The appendix provides instructions about basic use.
- New examples and exercises ask students to use applets to help learn the fundamental concepts of sampling distributions, confidence intervals, and significance tests. The text also now relies more on applets for finding tail probabilities from distributions such as the normal, t, and chi-squared.
- ANOVA coverage has been reorganized to put more emphasis on using regression models with dummy variables to handle categorical explanatory variables.
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Content updates:
- Chapter 5 has a new section that introduces maximum likelihood estimation and the bootstrap method.Chapter 13 on regression modeling now has a new section using case studies to illustrate how research studies commonly use regression with both types of explanatory variables. The chapter also has a new section introducing linear mixed models.
- Chapter 14 contains a new section on robust regression covering standard errors and nonparametric regression. Chapter 16 has 2 new sections: Multiple imputation methods to help deal with missing data and Multilevel Models.