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Global Business Today 7th Edition by Charles W. L. Hill 9781264853526 (USED:VERYGOOD; back cover bent) *117a [ZZ]

Global Business Today 7th Edition by Charles W. L. Hill 9781264853526 (USED:VERYGOOD; back cover bent) *117a [ZZ]

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Paperback, McGraw Hill TAGS: MRK460 BMT700 BADM3140 BADM1070 BUS5024

The Canadian edition of "Global Business Today" is a comprehensive and widely-used textbook that explores the complexities of international business. Authored by renowned scholars and instructors, the book is tailored specifically for the Canadian market, offering a nuanced understanding of global business concepts within the context of Canada. It covers key topics such as globalization, international trade, and cross-cultural management, providing students with a solid foundation for navigating the intricacies of the global business environment. With a focus on real-world examples and case studies, the text ensures relevance and applicability for Canadian students. The Canadian edition of "Global Business Today" is recognized for its accessible language, insightful content, and practical insights, making it an indispensable resource for undergraduate and graduate students studying international business in a Canadian context.
 

 

PART ONE Globalization
CHAPTER 1 Globalization

PART TWO Country Differences
CHAPTER 2 Country Differences in Political Economy
CHAPTER 3 The Cultural Environment
CHAPTER 4 Ethics in International Business

PART THREE Cross-Border Trade and Investment
CHAPTER 5 International Trade Theories
CHAPTER 6 Government Policy and International Trade
CHAPTER 7 Foreign Direct Investment
CHAPTER 8 Regional Economic Integration

PART FOUR The International Money System
CHAPTER 9 The Foreign Exchange Market
CHAPTER 10 The International Monetary System

PART FIVE Competing in a Global Marketplace
CHAPTER 11 The Strategy of International Business
CHAPTER 12 Entering Developed and Emerging Markets
CHAPTER 13 Exporting, Importing, and Countertrade
CHAPTER 14 Global Marketing and Research and Development
CHAPTER 15 Global Production, Outsourcing, and Logistics
CHAPTER 16 Global Human Resource Management

GLOSSARY
ENDNOTES
INDEX