Building Your Dream 12th Edition by Walter R. Good 9781264850747 *114a [ZZ]

A Guide to Starting Your Own Business. Paperback, McGraw TAGS: MGT2232 MGT2008 MGT6120 BADM4110 BUS1177

Good, Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 10-stage approach that is involved in starting a business. The students benefit from this ‘how to’, action-oriented approach. Students will understand what it takes to succeed in an entrepreneurial career from understanding the skills needed, to conducting a feasibility study; how to finance a new business, to completing a Business Plan by the end of the semester.