a changing world. Paperback, McGraw-Hill Ryerson
Finally, a brief alternative for the Introduction to Business course! In a compact, user-friendly, accessible format,this new edition is bound to create excitement. Included in this first Canadian edition are: strong e-business coverage integrated throughout the text; coverage of how technology is impacting business; the importance of accurate Canadian data and quality, meaningful Canadian examples to illustrate concepts; clear coverage of the international scope of business and cross border effects; and an entrepreneurial strain throughout because of the importance of small business in Canada.
The text and supporting package comprise a learning system that maximizes the student's ability to explore and establish the skills needed for future growth and success. This compact format gives instructors the opportunity to cover all key business concepts in a single semester.