A Canadian Student's Guide. Paperback, Oxford TAGS: COMM12423 BADM1100 COMM28883
Now in its sixth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.
The sixth edition includes a wide selection of engaging digital resources, additional coverage of Indigenous Peoples business practices and perspectives, and guidance and detailed activities to teach students effective and ethical use of AI tools for communication purposes.
Readership : Communicating for Results targets students studying business communication, professional communication, and business English courses taught out of communication departments at both universities and colleges. These courses are generally found at the first- and second-year levels.