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Additional ISBNs: 9780138067359, 9780135328583, 9780138067663, 9780138067670, 9780138068158, 9780138067212, 9780138067175, 9780138067427
This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement. The economic way of thinking is a foundational skill for citizenship and career. Every feature of Parkin/Bade helps the student develop this skill, repeatedly using its central ideas of tradeoff; opportunity cost; the margin; incentives; the gains from voluntary exchange; the forces of demand, supply, and equilibrium; the pursuit of economic rent; and the tension between self-interest and the social interest. Parkin/Bade is thoroughly updated, intuitive rather than technical, grounded in data and empirical evidence, extensively illustrated with well-chosen examples and photographs, enlivened with applications that focus on issues at play in today's world, focused on learning-by-doing, and seamlessly integrated with MyLab Economics.