Marketing 2026 Release by Dhruv Grewal 9781266280733 *118g [ZZ]

Paperback, McGraw TAGS: BADM1040 otherisbn: 9781265247270

The Canadian 2026 Release of Grewal, Marketing is all about the core concepts and tools that marketers use to create value for customers. Grewal contains numerous examples that define how companies create value through branding, packaging, pricing, retailing, service, and advertising.

SECTION ONE: Assessing the Marketplace

Chapter 1 Overview of Marketing

Chapter 2 Developing Marketing Strategies and a Marketing Plan

Appendix 2A: Writing a Marketing Plan

Chapter 3 Analyzing the Marketing Environment

SECTION TWO: Understanding the Marketplace

Chapter 4 Consumer Behaviour

Chapter 5 Business-to-Business Marketing

SECTION THREE: Targeting the Marketplace

Chapter 6 Segmentation, Targeting, and Positioning

Chapter 7 Marketing Research

SECTION FOUR: Value Creation

Chapter 8 Developing New Products

Chapter 9 Product, Branding, and Packaging Decisions

Chapter 10 Services: The Intangible Product

SECTION FIVE: Capturing Value

Chapter 11 Pricing Concepts and Strategies: Establishing Value

Appendix 11A Marketing Math and Customer Lifetime Value (CLV)

SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain

Chapter 12 Distribution Channels

Chapter 13 Retailing and Omnichannel Marketing

SECTION SEVEN: Value Communication

Chapter 14 Integrated Marketing Communications

Chapter 15 Advertising, Sales Promotions, and Personal Selling

Chapter 16 Digital Marketing: Online, Social, and Influencer Marketing

SECTION EIGHT: Marketing in the Global Environment

Chapter 17 Global Marketing

Chapter 18 Ethics and Socially Responsible Marketing