Marketing The Core 7th Edition by Roger A. Kerin 9781264839278 *118b [ZZ] *ADJ

Paperback, McGraw Hill Tags: BUS6850 FASH119 MKT0018 MKTG111 MKTG19439

Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the Canadian business landscape. With a reader-friendly approach and a wealth of case studies, this edition is designed to engage and educate students at both diploma and degree levels. Kerin, Marketing: The Core Canadian edition is a trusted resource for those seeking a deep understanding of marketing concepts within the unique dynamics of the Canadian marketplace.