DIGITAL ACCESS CODE, Pearson CODE WILL BE EMAILED (24 - 48 hours)
Perpetual (1826 Days)
This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement. In this digital age, to go along with their tried-and-true traditional marketing methods, marketers have a dazzling set of new online, mobile, and social media tools for engaging customers anytime, anyplace to jointly shape brand conversations, experiences, and community. If marketers do these things well, they will reap the rewards in terms of market share, profits, and customer equity. In the Canadian edition of Marketing: An Introduction, students learn how customer value and customer engagement drive every good marketing strategy.