*PRE-ORDER, APPROX 3-5 BUSINESS DAYS* Public Relations in the Digital Age 1st Canadian edition by Tom Kelleher 9780199029914 [ZZ]

Oxford, Paperback TAGS: PBRL1001

The new standard for public relations in Canada. The most current coverage of social and new media strategies. Public Relations presents a clear, engaging, and contemporary picture of public relations principles, while seamlessly integrating coverage of the technical and cultural shifts brought about by the rise of social media. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a way that reflects today's participatory communication environment.