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*PRE-ORDER, APPROX 4-6 BUSINESS DAYS* Business Communication 7th Brief Canadian edition by Mary Ellen Guffey 9780176910181 *21a [ZZ]

*PRE-ORDER, APPROX 4-6 BUSINESS DAYS* Business Communication 7th Brief Canadian edition by Mary Ellen Guffey 9780176910181 *21a [ZZ]

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$115.95
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Process and Product. Paperback, Cengage TAGS: COMM11611 BUSI1031 ENG1159 Fanshawe

Business Communication: Process and Product, Seventh Brief Canadian Edition, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant. Students are introduced to the various recursive steps (process) in creating effective business documents (product). Business Communication: Process and Product was developed to equip students with skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!

What's New

  • Concept Checks are now featured in every chapter for each learning outcome. These critical thinking questions and activities allow students to review and process information as they work through each chapter.
  • Case Connections (brief Canadian case studies) are now included in every chapter and feature additional critical thinking questions to further engage students with the chapter’s concepts.
  • End-of-chapter activities offer the most complete, descriptive, understandable, and relevant activities in the market.
  • Increased Canadian content includes updated research and statistics, new figures, more Indigenous content, and the impact of the COVID-19 pandemic.
  • Bias-free language has been integrated throughout the textbook for inclusivity and is highlighted as a best practice in chapter content and in the Grammar and Mechanics Guide.

Features

  • The 3-Ă—-3 writing process provides students with a proven three-step strategy for developing effective communication.
  • Model documents enable students to better understand strategies highlighted in the text.
  • Spotlight on Communication (Canadian case studies) begin and end every chapter and create opportunities to stimulate vigorous in-class or online discussion of topics.
  • MindTap callouts point students to online video interviews with Canadian industry professionals to support concepts discussed in the text.
  • Coverage of the latest digital media illustrates the professional uses of Twitter, LinkedIn, instant messages, podcasts, blogs, and wikis in numerous figures and model documents. Integrated coverage and applications of the latest digital technologies and mobile devices emphasize best practices and help students understand the differences between professional and social applications.
  • A focus on soft skills provides up-to-date guidance on acceptable professional behaviour and business etiquette for today’s digital workplace.
  • Extensive coverage of interview types includes online, video, and virtual interviews, ensuring that students are better prepared for entering the workforce.