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*PRE-ORDER, APPROX 4-6 BUSINESS DAYS* Business Communications 8th Edition by Mary Ellen Guffey 9781778415586 [ZZ]

*PRE-ORDER, APPROX 4-6 BUSINESS DAYS* Business Communications 8th Edition by Mary Ellen Guffey 9781778415586 [ZZ]

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Process and Product. Paperback, Cengage

Business Communication: Process and Product, Eighth Brief Canadian Edition, the most up to date and best researched text on the market, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. Students are introduced to the various recursive steps (process) in creating effective business documents (product). They are equipped with the skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. The eighth Canadian edition includes interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, Canadian case studies, and abundant use of model documents. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant.

What's New

  • Updated to include coverage of current and relevant topics such as artificial intelligence (AI) and Gen Z workers in the workplace.
  • Increased Canadian content includes updated research and statistics, new figures, more Indigenous content, and discussions of the pandemic’s lingering impact.
  • New Spotlight on Communication boxes explore relevant communication strategies and challenges at organizations across Canada.
  • New end-of-chapter activities will help students develop workplace writing, presenting, and team and social media skills.
  • Updated Employability Skills list based on the latest version from The Conference Board of Canada.

Features

  • New Case Connections, activities, and critical thinking questions are provided, including on the uses and ethics of AI in the classroom and the workplace.
  • MindTap callouts point students to online video interviews with Canadian industry professionals to support concepts discussed in the text.
  • The 3-×-3 writing process provides students with a proven three-step strategy for developing effective communication.
  • Model documents enable students to better understand strategies highlighted in the text.
  • Concept Checks are featured in every chapter for each learning objective. These critical thinking questions and activities allow students to review and process information as they work through each chapter.
  • Spotlight on Communication features (Canadian case studies) begin and end every chapter and create opportunities to stimulate vigorous in-class or online discussion of topics.
  • Focus on soft skills provides up-to-date guidance on acceptable professional behaviour and business etiquette for today’s digital workplace.
  • Extensive coverage of interview types includes online, video, and virtual interviews, ensuring that students are better prepared for entering the workforce.