*PRE-ORDER, PENDING RESTOCK* Abc's Of Relationship Selling Through Service 2026 Release by Raj Agnihotri 9781266280719 [ZZ]

Paperback, McGraw TAGS: COMR2200 COMR1200 MKTG-6022

The Canadian 2026 Release of ABC’s of Relationship Selling through Service reflects the evolving nature of sales in a post-pandemic world, where professionals navigate between remote, face-to-face, and hybrid approaches to building client relationships. The 2026 Release emphasizes technological advancements, showcasing innovative tools like CRM systems, social media platforms, and artificial intelligence that are reshaping the sales landscape. Agnihotri highlights the importance of ethical behavior, emotional intelligence, and predictive analysis in fostering trust and long-term business relationships.

Guided by feedback from sales experts, educators, and students, the 2026 Release incorporates updated objectives, expanded topics, and practical selling tips. Ethical dilemmas and professionalism are central themes, encouraging students to reflect on their own values while learning actionable strategies. The text also features updated success stories and career profiles from industry professionals, inspiring students to explore diverse career pathways in sales. Enhanced discussions on social media tools like LinkedIn, Instagram, and YouTube provide insights into their application in professional selling.

Written by experienced salespeople turned educators, Agnihotri et al combines real-world expertise with academic rigor to prepare students for today’s competitive and increasingly digital marketplace. With decades of teaching and industry experience, the authors have refined the strategies and techniques presented in the text, ensuring relevance and practicality. ABC’s of Relationship Selling through Service equips students with the knowledge and skills needed to thrive in the dynamic world of professional sales.