Paperback, Oxford TAGS: SCMA2040
Now in its seventh Canadian edition, Social Research Methods remains the go-to research guide for undergraduates in the social sciences. Offering practical, step-by-step advice, the authors take readers through all stages of the processes involved in both quantitative and qualitative research, from formulating questions, choosing methods, and recruiting participants to analyzing the data and writing up the results.
Acknowledgements
Introduction
Part I: Fundamental Issues in Social Research
1. General Research Orientations
2. Research Designs
3. Research Ethics
Epilogue to Part I: An Overview of the Research Process
Part II: Quantitative Research
4. The Nature of Quantitative Research
5. Survey Research: Structured Interviewing and Questionnaires
6. Structured Observation
7. Quantitative Sampling
8. Quantitative Data Analysis
Part III: Qualitative Research
9. The Nature of Qualitative Research
10. Ethnography and Participant Observation
11. Interviewing in Qualitative Research
12. Content Analysis
13. Qualitative Data Analysis
Part IV: Bringing It All Together: Revisioning Quantitative and Qualitative Research, and Some Practical Advice
14. Bridging the Quantitative/Qualitative Divide
15. Conducting a Research Project
Appendix: Using IBM SPSS Statistics
Glossary
References
Index