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Techniques of Visual Persuasion by Larry Jordan 9780136766797 (USED:VERYGOOD) *A47 [ZZ]

Techniques of Visual Persuasion by Larry Jordan 9780136766797 (USED:VERYGOOD) *A47 [ZZ]

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$39.00
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In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

 

  • Persuasive techniques
  • Communication skills
  • Business presentations
  • Photos and images
  • Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.

The definitive, full-color guide to effective communication and persuasion with still and moving images - for everyone who communicates!
  • Learn to think visually, and create powerful messages, images, and video for business, social media and the web
  • No experience required: shows businesspeople, students, and everyone else how to apply powerful techniques from professional filmmaking
  • Clearly explains the "why," and follows up with practical exercises for practicing the "how"
  • By Larry Jordan, one of the world's most experienced visual communicators and trainers

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